Paloma Grazia started out 29 years ago with a small boutique in Gajah Mada Plaza, one of the first shopping malls in Jakarta. Inspired by her mother's dress making, Farida Lie; the founder, followed in her mother’s footsteps and eventually designed and produced all the girl’s dresses that were sold in the shop. The shop grew more and more popular, and the brand was recognized amongst mothers looking for pretty dresses for their daughters. So successful were these designs that Ms. Lie decided to venture on creating a brand for her products.
‘Pretty Girl’ was created to meet the growing demand for girl’s dresses. The label soon had presence in the leading department stores all over Indonesia. It met the needs of an untapped market; hand-made dresses that boasted quality and design at an affordable price. Today, there are 70 counters in Matahari, Ramayana, Yogya, Keris Gallery, Chandra, and Star department stores all over Indonesia and the number continues to grow.
Paloma Grazia latest venture is the Pretty Girl casual clothing line, now available in the Matahari Department Stores all over Indonesia.
In 2009, the portfolio of Paloma Grazia continues to expand. Realizing the potential of both the domestic and export industry, Paloma Grazia is dedicated in making beautiful dresses with luxurious fabric and unique design. A dress manufactured by Paloma Grazia is one that will always be remembered.